:root {
  --ink: #15231f;
  --forest: #18362f;
  --forest-deep: #102a24;
  --sage: #9fb5a9;
  --paper: #f4f1e9;
  --paper-deep: #e9e4d9;
  --white: #fcfbf7;
  --muted: #64706a;
  --line: #cfcfc5;
  --terracotta: #a74d36;
  --font-serif: "Source Serif 4", "Noto Serif Armenian", "Times New Roman", serif;
  --font-sans: "IBM Plex Sans", "Noto Sans Armenian", Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  overflow-x: hidden;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 17px;
  font-weight: 400;
  line-height: 1.65;
  letter-spacing: .01em;
  font-feature-settings: "kern" 1, "liga" 1;
}
body.menu-open { overflow: hidden; }
img { display: block; width: 100%; }
a { color: inherit; }
button, input, textarea { font: inherit; }
.wrap { width: min(1240px, 90vw); margin: 0 auto; }
.skip-link {
  position: fixed;
  top: -80px;
  left: 20px;
  z-index: 100;
  padding: 12px 18px;
  background: var(--white);
  color: var(--ink);
}
.skip-link:focus { top: 16px; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 30;
  border-bottom: 1px solid rgba(207, 207, 197, .75);
  background: rgba(244, 241, 233, .94);
  backdrop-filter: blur(16px);
}
.nav {
  min-height: 86px;
  display: flex;
  align-items: center;
  gap: 32px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  flex: 0 0 auto;
  text-decoration: none;
}
.brand-mark {
  width: 43px;
  height: 43px;
  display: grid;
  place-items: center;
  border: 1px solid var(--ink);
  font-family: var(--font-serif);
  font-size: 18px;
  font-weight: 700;
  line-height: 1;
  font-optical-sizing: auto;
}
.brand-copy { display: grid; }
.brand-copy strong {
  font-family: var(--font-serif);
  font-size: 20px;
  font-weight: 600;
  line-height: 1.2;
  letter-spacing: -.01em;
}
.brand-copy small {
  margin-top: 4px;
  color: var(--muted);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.menu {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: clamp(16px, 2vw, 32px);
  margin-left: auto;
}
.menu a {
  text-decoration: none;
  font-size: 14px;
  font-weight: 500;
  letter-spacing: .01em;
  white-space: nowrap;
}
.menu a:not(.nav-cta) { position: relative; }
.menu a:not(.nav-cta)::after {
  content: "";
  position: absolute;
  right: 0;
  bottom: -7px;
  left: 0;
  height: 1px;
  background: var(--terracotta);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .25s ease;
}
.menu a:hover::after { transform: scaleX(1); transform-origin: left; }
.nav-cta {
  padding: 11px 16px;
  border: 1px solid var(--forest);
  transition: background .2s, color .2s;
}
.nav-cta:hover { background: var(--forest); color: var(--white); }
.lang-switch { display: flex; align-items: center; gap: 5px; }
.lang-switch a {
  min-width: 29px;
  padding: 6px 5px;
  border-bottom: 1px solid transparent;
  color: var(--muted);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .06em;
  text-align: center;
  text-decoration: none;
}
.lang-switch a[aria-current="page"] {
  border-color: var(--terracotta);
  color: var(--ink);
}
.menu-btn {
  display: none;
  align-items: center;
  gap: 10px;
  border: 0;
  background: transparent;
  color: var(--ink);
  cursor: pointer;
  font-size: 12px;
  font-weight: 700;
}
.menu-btn i, .menu-btn i::before {
  display: block;
  width: 20px;
  height: 1px;
  background: currentColor;
  transition: transform .2s;
}
.menu-btn i { position: relative; }
.menu-btn i::before {
  content: "";
  position: absolute;
  top: -6px;
}
.menu-btn[aria-expanded="true"] i { transform: rotate(45deg); }
.menu-btn[aria-expanded="true"] i::before { top: 0; transform: rotate(90deg); }

h1, h2, h3, blockquote {
  margin: 0;
  overflow-wrap: break-word;
  font-family: var(--font-serif);
  font-optical-sizing: auto;
  font-weight: 600;
  line-height: 1.15;
  font-feature-settings: "kern" 1, "liga" 1;
}
h1 { font-size: clamp(46px, 5.6vw, 78px); letter-spacing: -.025em; }
h1 em { color: var(--terracotta); font-style: italic; font-weight: 500; }
h2 { max-width: 970px; font-size: clamp(34px, 4vw, 54px); letter-spacing: -.02em; line-height: 1.18; }
h3 { font-size: 23px; letter-spacing: -.01em; line-height: 1.28; }
.eyebrow {
  display: flex;
  align-items: center;
  gap: 11px;
  margin-bottom: 24px;
  color: var(--forest);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
}
.eyebrow > span { width: 28px; height: 1px; background: var(--terracotta); }
.eyebrow.light { color: #d3ded8; }
.eyebrow.light > span { background: #d3ded8; }
.btn {
  display: inline-flex;
  min-height: 54px;
  align-items: center;
  justify-content: center;
  gap: 20px;
  padding: 14px 21px;
  border: 1px solid transparent;
  text-decoration: none;
  cursor: pointer;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: .04em;
  transition: transform .2s, background .2s, border-color .2s;
}
.btn:hover { transform: translateY(-2px); }
.btn-primary { background: var(--forest); color: var(--white); }
.btn-primary:hover { background: var(--forest-deep); }
.btn-ghost { border-color: var(--line); background: transparent; }
.btn-ghost:hover { border-color: var(--ink); }
.btn-light { background: var(--white); color: var(--forest-deep); }

.hero { padding: clamp(60px, 8vw, 112px) 0 94px; overflow: hidden; }
.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(380px, .72fr);
  gap: clamp(50px, 7vw, 104px);
  align-items: center;
}
.hero-copy { position: relative; z-index: 2; }
.hero-copy, .section-content, .contact-copy, .results-copy { min-width: 0; }
.lead {
  max-width: 720px;
  margin: 31px 0;
  color: #53625c;
  font-size: clamp(17px, 1.5vw, 20px);
  font-weight: 400;
  line-height: 1.7;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-context {
  max-width: 700px;
  margin: 38px 0 0;
  padding-top: 20px;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 13px;
  line-height: 1.55;
}
.hero-visual { position: relative; padding: 24px 0 34px 30px; }
.hero-visual::before {
  content: "";
  position: absolute;
  inset: 0 38px 0 0;
  border: 1px solid var(--line);
}
.hero-index {
  position: absolute;
  top: 0;
  left: 0;
  z-index: 2;
  padding: 8px 10px;
  background: var(--paper);
  color: var(--muted);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .08em;
  font-variant-numeric: tabular-nums;
}
.hero-photo { position: relative; margin: 0; }
.hero-photo::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 60%, rgba(16, 42, 36, .22));
  pointer-events: none;
}
.hero-photo img { height: 540px; object-fit: cover; filter: saturate(.78) sepia(.08); }
.hero-card {
  position: absolute;
  right: 0;
  bottom: 0;
  z-index: 2;
  min-width: 260px;
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 20px 22px;
  background: var(--white);
  box-shadow: 0 18px 45px rgba(21, 35, 31, .12);
}
.hero-card div { display: grid; }
.hero-card small { color: var(--muted); font-size: 10px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; }
.hero-card strong { margin-top: 3px; font-family: var(--font-serif); font-size: 17px; font-weight: 600; letter-spacing: -.01em; }
.status-dot { width: 8px; height: 8px; flex: 0 0 auto; border-radius: 50%; background: var(--terracotta); box-shadow: 0 0 0 5px rgba(167, 77, 54, .13); }

.scope-bar { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.scope-list {
  min-height: 72px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  color: #5e6a65;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.scope-list i { width: 4px; height: 4px; flex: 0 0 auto; border-radius: 50%; background: var(--terracotta); }

section:not(.hero, .statement, .contact) { padding: clamp(90px, 10vw, 145px) 0; }
.section-grid { display: grid; grid-template-columns: 170px minmax(0, 1fr); gap: clamp(35px, 5vw, 78px); }
.section-label {
  display: flex;
  gap: 13px;
  align-items: flex-start;
  padding-top: 5px;
  color: var(--muted);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .08em;
  text-transform: uppercase;
  font-variant-numeric: tabular-nums;
}
.section-label span { color: var(--terracotta); }
.section-label.light { color: #9fb5a9; }
.section-label.light span { color: #d9937f; }
.intro-grid {
  display: grid;
  grid-template-columns: 1.05fr .8fr;
  gap: 65px;
  margin: 47px 0 70px;
  color: var(--muted);
}
.intro-grid p { margin: 0; }
.large-copy { color: var(--ink) !important; font-family: var(--font-sans); font-size: 20px; font-weight: 500; line-height: 1.65; }
.principles {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
.principles article { min-height: 270px; padding: 29px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.principles b, .service-grid article > span {
  color: var(--terracotta);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .08em;
  font-variant-numeric: tabular-nums;
}
.principles h3 { margin: 47px 0 13px; }
.principles p { margin: 0; color: var(--muted); font-size: 15px; line-height: 1.6; }

.services { background: var(--forest); color: var(--white); }
.services h2 { max-width: 900px; }
.service-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 62px;
  border-top: 1px solid #496159;
  border-left: 1px solid #496159;
}
.service-grid article {
  position: relative;
  min-height: 310px;
  padding: 30px;
  border-right: 1px solid #496159;
  border-bottom: 1px solid #496159;
  transition: background .25s;
}
.service-grid article:hover { background: rgba(255,255,255,.045); }
.service-icon { margin: 28px 0 42px; color: #c5d3cc; font-family: var(--font-serif); font-size: 32px; line-height: 1; }
.service-grid h3 { margin-bottom: 14px; }
.service-grid p { margin: 0; color: #afc0b7; font-size: 15px; line-height: 1.6; }

.statement { padding: 112px 0; background: var(--terracotta); color: var(--white); }
.statement-inner { max-width: 960px; text-align: center; }
.statement-mark { display: block; height: 54px; font-family: var(--font-serif); font-size: 72px; font-weight: 600; line-height: 1; opacity: .55; }
.statement blockquote { font-size: clamp(30px, 4.1vw, 52px); font-style: italic; font-weight: 500; letter-spacing: -.018em; line-height: 1.2; }
.statement p { margin: 30px 0 0; font-size: 11px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; opacity: .74; }

.process { background: var(--paper-deep); }
.process h2 { margin-bottom: 58px; }
.process-list { border-top: 1px solid #c7c4ba; }
.process-list article {
  display: grid;
  grid-template-columns: 60px minmax(0, 1fr) 30px;
  gap: 22px;
  align-items: center;
  padding: 30px 0;
  border-bottom: 1px solid #c7c4ba;
}
.process-list article > b { align-self: start; color: var(--terracotta); font-size: 12px; font-weight: 600; letter-spacing: .08em; font-variant-numeric: tabular-nums; }
.process-list article > span { color: var(--terracotta); font-size: 19px; }
.process-list h3 { font-size: 26px; }
.process-list p { max-width: 760px; margin: 9px 0 0; color: var(--muted); font-size: 15px; line-height: 1.6; }

.results { padding: 0 !important; background: var(--forest-deep); color: var(--white); }
.results-grid { width: 100%; max-width: none; display: grid; grid-template-columns: .9fr 1.1fr; }
.results-image { position: relative; min-height: 820px; }
.results-image::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 55%, rgba(16,42,36,.65)); }
.results-image img { position: absolute; inset: 0; height: 100%; object-fit: cover; filter: grayscale(.25) saturate(.65); }
.image-caption {
  position: absolute;
  right: 35px;
  bottom: 28px;
  left: 35px;
  z-index: 2;
  display: flex;
  justify-content: space-between;
  color: rgba(255,255,255,.78);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.results-copy { padding: clamp(70px, 8vw, 120px); }
.results-copy h2 { margin-top: 30px; }
.results-copy > p { max-width: 620px; margin: 26px 0 40px; color: #afc0b7; }
.result-list { margin: 0; padding: 0; border-top: 1px solid #40574f; list-style: none; }
.result-list li { display: grid; grid-template-columns: 42px 1fr; gap: 18px; padding: 22px 0; border-bottom: 1px solid #40574f; }
.result-list li > span { color: #d9937f; font-size: 11px; font-weight: 600; font-variant-numeric: tabular-nums; }
.result-list div { display: grid; gap: 5px; }
.result-list strong { font-family: var(--font-serif); font-size: 20px; font-weight: 600; letter-spacing: -.01em; }
.result-list small { color: #9fb5a9; font-size: 14px; line-height: 1.5; }

.audience-grid { display: grid; grid-template-columns: repeat(2, 1fr); margin-top: 58px; border-top: 1px solid var(--line); }
.audience-grid div {
  min-height: 128px;
  display: grid;
  grid-template-columns: 42px 1fr;
  align-items: center;
  gap: 12px;
  padding: 25px 28px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  font-family: var(--font-serif);
  font-size: 21px;
  font-weight: 600;
  letter-spacing: -.01em;
  line-height: 1.3;
}
.audience-grid div:nth-child(odd) { border-left: 1px solid var(--line); }
.audience-grid span { align-self: start; padding-top: 8px; color: var(--terracotta); font-family: var(--font-sans); font-size: 11px; font-weight: 600; font-variant-numeric: tabular-nums; }

.contact { padding: clamp(90px, 10vw, 140px) 0; background: var(--forest); color: var(--white); }
.contact-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(60px, 9vw, 130px); }
.contact-copy h2 { margin: 33px 0 25px; }
.contact-copy > p { max-width: 560px; color: #afc0b7; }
.direct-contact { display: grid; margin-top: 58px; }
.direct-contact small { margin-bottom: 7px; color: #9fb5a9; font-size: 11px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; }
.direct-contact a { font-family: var(--font-sans); font-size: 20px; font-weight: 500; letter-spacing: 0; text-underline-offset: 6px; }
.contact-form { display: grid; gap: 17px; padding: 35px; border: 1px solid #496159; background: rgba(255,255,255,.025); }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.contact-form label { display: grid; gap: 8px; color: #cad6d0; font-size: 11px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; }
.contact-form input, .contact-form textarea {
  width: 100%;
  border: 1px solid #536a61;
  border-radius: 0;
  outline: 0;
  background: rgba(255,255,255,.035);
  color: var(--white);
  padding: 14px 15px;
  font-size: 15px;
  letter-spacing: 0;
  transition: border-color .2s, background .2s;
}
.contact-form input:focus, .contact-form textarea:focus { border-color: #c5d3cc; background: rgba(255,255,255,.065); }
.contact-form input::placeholder, .contact-form textarea::placeholder { color: #859a90; }
.contact-form textarea { resize: vertical; }
.contact-form .btn { width: 100%; margin-top: 3px; }
.form-note { margin: 0; color: #8fa49a; font-size: 13px; line-height: 1.55; }

.footer { padding: 30px 0; background: #0b211c; color: #d4ded9; }
.footer-grid { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 30px; }
.footer-brand .brand-mark { border-color: #789086; }
.footer-brand .brand-copy small { color: #789086; }
.footer p { margin: 0; color: #789086; font-size: 11px; font-weight: 500; letter-spacing: .08em; text-transform: uppercase; }
.footer-grid > div { display: flex; justify-content: flex-end; gap: 26px; color: #789086; font-size: 13px; }
.footer-grid a { text-decoration: none; }

@media (max-width: 1100px) {
  .menu { gap: 14px; }
  .menu a { font-size: 13px; }
  .nav-cta { padding: 10px; }
  .hero-grid { grid-template-columns: 1fr .72fr; gap: 50px; }
  .hero-photo img { height: 490px; }
  .service-grid { grid-template-columns: repeat(2, 1fr); }
  .results-copy { padding: 70px 55px; }
}

@media (max-width: 900px) {
  .nav { min-height: 76px; }
  .menu-btn { display: inline-flex; order: 4; }
  .lang-switch { margin-left: auto; order: 3; }
  .menu {
    position: fixed;
    top: 76px;
    right: 0;
    left: 0;
    z-index: 29;
    min-height: calc(100vh - 76px);
    display: flex;
    visibility: hidden;
    flex-direction: column;
    align-items: flex-start;
    justify-content: flex-start;
    gap: 0;
    margin: 0;
    padding: 42px 5vw;
    background: var(--paper);
    opacity: 0;
    transform: translateY(-12px);
    transition: opacity .2s, transform .2s, visibility .2s;
  }
  .menu.open { visibility: visible; opacity: 1; transform: translateY(0); }
  .menu a { width: 100%; padding: 19px 0; border-bottom: 1px solid var(--line); font-family: var(--font-sans); font-size: 21px; font-weight: 600; }
  .menu a::after { display: none; }
  .menu .nav-cta { margin-top: 24px; padding: 16px; border: 0; background: var(--forest); color: var(--white); font-family: var(--font-sans); font-size: 12px; text-align: center; }
  .hero-grid { grid-template-columns: 1fr; }
  .hero-copy { max-width: 760px; }
  .hero-visual { width: min(620px, 100%); margin-left: auto; }
  .section-grid { grid-template-columns: 1fr; }
  .section-label { margin-bottom: 5px; }
  .results-grid { grid-template-columns: 1fr; }
  .results-image { min-height: 540px; }
  .contact-grid { grid-template-columns: 1fr; }
  .contact-copy { max-width: 720px; }
}

@media (max-width: 650px) {
  .wrap { width: min(90vw, 1240px); }
  .nav { gap: 8px; }
  .brand { min-width: 0; gap: 8px; }
  .brand-copy { min-width: 0; }
  .brand-copy strong { white-space: nowrap; }
  .brand-copy small { display: none; }
  .brand-copy strong { font-size: 16px; }
  .brand-mark { width: 34px; height: 34px; font-size: 16px; }
  .lang-switch { gap: 1px; }
  .lang-switch a { min-width: 22px; padding-inline: 2px; }
  .menu-btn { padding-inline: 2px; }
  .menu-btn i, .menu-btn i::before { width: 18px; }
  .menu-btn span { display: none; }
  h1 { font-size: clamp(40px, 11vw, 52px); }
  html[lang="hy"] h1 { font-size: clamp(34px, 9.2vw, 42px); line-height: 1.2; letter-spacing: -.015em; }
  html[lang="hy"] .eyebrow { font-size: 10px; letter-spacing: .08em; }
  html[lang="hy"] .hero-actions .btn { padding-inline: 11px; font-size: 12px; }
  h2 { font-size: clamp(30px, 8.5vw, 42px); }
  .hero { padding: 54px 0 62px; }
  .hero-grid { gap: 46px; }
  .hero-actions { display: grid; }
  .hero-actions .btn { width: 100%; }
  .hero-context { margin-top: 29px; }
  .hero-visual { padding-left: 16px; }
  .hero-visual::before { right: 20px; }
  .hero-photo img { height: 420px; }
  .hero-card { min-width: 235px; padding: 17px; }
  .scope-list { padding: 20px 0; flex-wrap: wrap; justify-content: flex-start; }
  .scope-list i { display: none; }
  .scope-list span { width: calc(50% - 10px); font-size: 8px; }
  .intro-grid { grid-template-columns: 1fr; gap: 24px; margin: 35px 0 48px; }
  .principles, .service-grid { grid-template-columns: 1fr; }
  .principles article { min-height: auto; }
  .principles h3 { margin-top: 30px; }
  .service-grid { margin-top: 43px; }
  .service-grid article { min-height: 265px; }
  .statement { padding: 86px 0; }
  .process h2 { margin-bottom: 40px; }
  .process-list article { grid-template-columns: 38px minmax(0, 1fr); gap: 12px; }
  .process-list article > span { display: none; }
  .process-list h3 { font-size: 22px; }
  .results-image { min-height: 410px; }
  .results-copy { padding: 68px 5vw; }
  .audience-grid { grid-template-columns: 1fr; }
  .audience-grid div { min-height: 110px; border-left: 1px solid var(--line); }
  .field-row { grid-template-columns: 1fr; }
  .contact-form { padding: 25px 20px; }
  .direct-contact a { font-size: 18px; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer p { display: none; }
  .footer-grid > div { justify-content: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; }
}